Meet The Team 🤝
Behind every Elk Ridge cabin, home, and sauna is a dedicated team of people who care deeply about their craft. Meet the builders, designers, and dreamers who bring your spaces to life.
Vision & Direction 🚀
Shelby Friesen - General Manager
As a kid Shelby was shipped off every summer to work with his uncles. This was the beginning of his mastery of the metal trades and his talent for making you laugh until you cry...He spent the beginning of his career helping build custom $15-35m homes in Whistler, BC. Everything from structural steel to high end floating staircases. working as a boiler maker before starting RYD Motorsports where his love for machines and design skill and attention-to-detail garnered national attention.A mix of partying, crappy food, lots of sugar, and the normalization of an unhealthy lifestyle combusted into severe anxiety and depression.Shelby was bed-ridden for months and couldn’t work for almost 2 years.At first he thought he could walk into a doctor and get fixed up with a pill. But This was the opening of his Pandoras box when it came to understanding himself and society around us. His journey led him to nutrition, fitness, and breathwork which finally allowed him to get back to building an amazing life and businesses.These days you can find Shelby out for a run, crushing smoothies, spending time with his loved ones, playing around in excavators, and trying to finish his pilots license so he can roam free!Shelby swears if the aliens don’t come to take him home he will solve anti-gravity and build a ship of his own.
Ryan - Operations Manager
Ryan doesn’t believe in shortcuts in life, leadership, or the miles between start and finish. He grew up in the Okanagan Valley, inside a family that built things from the ground up and believed you should too. By the time he was five, he was holding the tape measure for his dad on job sites, learning early that the work you do becomes the person you are. He built his career in the fire-protection industry, earning his Red Seal, running teams, teaching apprentices both on-site and in the classroom, discovering that systems and people aren’t that different. Both need clarity, patience, and someone willing to lead from the front. Years of OCR and endurance events off the job taught him the same lesson in a different language: pain passes, grit doesn’t. At Elk Ridge, Ryan leads like an athlete in a long race. Steady pace, strong team, eyes on the horizon. His philosophy, living life in 3D: determination despite difficulty, shapes everything from the shop floor to the boardroom. His leadership runs on one belief: “We’ve got a long way to go and a short time to get there.” It’s the heartbeat of how he leads. Focused, relentless, and fueled by the belief that great teams make the impossible look routine. When he’s not keeping the operation running, Ryan’s enjoying time with family, coaching others, reading a good book, or hitting the road to somewhere that offers a good view and better perspective. The kind that strips life down to what matters.
Jaymie Friesen - Head of Marketing
At 10 years old Jaymie was sweeping floors on job sites and grew into building custom homes from the ground up with his dad and grandfather.Though a valuable skill, it also lead him to see a trap in modern society – working a job you don’t like to pay off the student debt that got you there, and to afford the house you hardly spend time in; running through life unconsciously. This made him dream of a better way to live.Jaymie experienced fights with depression and spent a year reading, meditating, doing yoga and building the philosophy by which he would live his life. He dreamed of and planned to build a homestead filled with good community.Jaymie’s most notable business experience is operating a $60m telecommunications software business and founding Habitat Botanicals – a toxin-free bath & beauty brand with compostable packaging that was acquired by Pela in 2020.Jaymie attended BCIT’s construction electrical program and continued his interests in Physics at the University of the Fraser Valley. He strongly believes in self-education and learning through experience and mentors. As such he's an avid reader and loves to attend mastermind communities where he can level up, such as the Baby Bathwater Institute.These days you can find Jaymie roaming through the forest smiling at life or educating others.He swears the aliens will come take him home one day..
Michelle - Sales
Kara - Finance & Culture
Kara grew up in Abbotsford, BC, and has always been drawn to movement, adventure, and connection. From volunteering on missions trips across India, Africa, and Peru to playing university-level soccer, she’s spent her life chasing challenge and growth. These experiences shaped her grounded, upbeat approach to work and leadership. Before joining Elk Ridge, Kara spent over a decade in the service industry and later built her own events company, hosting trail running and mountain biking events across BC and Alberta. Running a business taught her as much about people as it did about logistics. And it sparked a love for collaboration, organization, and building something bigger than herself. When her partner purchased Elk Ridge, Kara stepped in to help strengthen the company’s foundation. Today, she oversees finance, systems, and team culture. Keeping projects running smoothly, accounts in order, and people connected. Whether she’s coordinating team events or managing day-to-day operations, she brings energy, empathy, and a steady sense of direction to everything she touches. Outside of work, Kara can usually be found soaking up the sunshine, playing beach volleyball, snowboarding, or spending time by the water with friends and family. She lives by the words “Figure out what fuels your joy, then do lots of that,” and it shows in the way she leads and lives every day.
Charli - Project Coordinator
Charli grew up in Deroche, a small community tucked in the Fraser Valley, where she learned the value of hard work and gratitude early on. After spending 15 years in the hospitality industry, she developed a deep appreciation for service, connection, and helping people feel cared for. That experience shaped her approach to everything that came next. Steady, detail-oriented, and people-first. Wanting a new challenge, Charli returned to school and earned her Business Degree from Okanagan College, specializing in Marketing. What she discovered wasn’t just a knack for organization, but a passion for how great businesses and great homes are built. After interning with a local jam company and working in office administration, she found her stride in the homebuilding world, combining her love for structure, process, and design. When Charli and her husband bought and renovated their first home, it became a turning point. Learning the ins and outs of construction alongside her dad deepened her interest in real estate and design. That same hands-on curiosity led her to Elk Ridge, where she brings warmth, precision, and a natural sense of organization to every client experience. Outside of work, Charli is usually found with a book in hand, camera nearby, or paintbrush ready. Unless she’s off exploring a new corner of the country with her family. She’s known for her sunny outlook, love of learning, and a fearless spirit (she’s even bungee jumped naked).
Craft & Creation ⚡
Josef
Josef’s love for building started early, spending weekends with his father on construction projects in Alberta. By age 14, he was already working full-time hours and learning the trade from the ground up. After moving to Saskatchewan, he began building log homes and custom cabins, where his passion for crafting unique wooden structures took shape. Later, in British Columbia, he ran a gutter company before purchasing a property with a small shop and launching what would become Elk Ridge Cabin Co. What began as a few rustic hunting cabins soon evolved into refined, modern spaces as client needs grew. Today, Josef leads all sauna construction at Elk Ridge, bringing decades of hands-on experience and a meticulous eye for detail to every build. Known for his craftsmanship, reliability, and care for quality, he continues to uphold the company’s standard of excellence. Josef lives in Armstrong, BC, with his wife and four children, and enjoys camping, sledding, and exploring off-grid hot springs. He also volunteers with Samaritan Aid Ministries, helping build homes and schools for orphanages in the Philippines and beyond.
Caleb
David
David grew up in Langley, BC, and spent most of his career in warehouse operations, eventually working his way up to operations and terminal manager before retiring. Over the years, he’s also worked on the railroad, in logging, and even as a pub manager, gaining a lifetime of experience in leadership and hard work. Those years taught him the importance of leading by example and listening to people, values he still brings to the job every day. After his son introduced him to Elk Ridge, David joined the team eager to learn new skills and contribute wherever he could. Now, he takes pride in helping others understand strong work ethics while learning the craft of metal installation on builds. Known for his easygoing nature and sense of humor, David keeps the team grounded and laughing in equal measure. Outside of work, he enjoys playing guitar, building things at home, and living a simple but active life. As he puts it, “I had two choices... tour the world as a rock star, or work for Elk Ridge Cabin Co. I chose Elk Ridge because it has way better management.”
Nathan
Nathan has called the Vernon area home for the past 20 years. Where his passion for building began early, framing houses while still in high school. That first hands-on experience sparked a lifelong dedication to craftsmanship and quality. Over the years, he’s worked across nearly every part of construction, from framing to full custom home builds, each project sharpening his skills and eye for detail. The lessons he’s carried through it all are simple but defining: take pride in your work, never cut corners, and always keep learning. Drawn to Elk Ridge for its strong culture, craftsmanship, and well-equipped shop, Nathan brings a steady, reliable presence to every build. He takes genuine satisfaction in seeing a project come together from start to finish. Built right, built to last, and built with care. Outside of work, Nathan loves snowboarding, camping, fishing, hiking, and swimming with his family, enjoying all four seasons the Okanagan has to offer. His approach to both life and building is straightforward: “Do it once, do it right.”
Robin
Robin has always loved working with his hands and knew from an early age that he wanted to be a builder. One of his first big projects was building scoreboards for his local hockey arena, an experience that taught him problem-solving, perseverance, and the value of learning on the fly. When he came across Elk Ridge on Indeed, he immediately connected with the company’s craftsmanship and purpose. After learning more about the products, he knew he wanted to be part of the team. Robin brings positivity, drive, and a strong sense of teamwork to every build, motivating those around him with his energy and passion for the craft. He takes pride in creating spaces people can truly love and in helping keep the crew motivated and having fun along the way. Outside of work, Robin enjoys cooking, spending time with family, golfing, playing frisbee golf, and working on projects at home. He’s fascinated by ancient architecture and history and believes that smiling is the key to happiness. For Robin, building at Elk Ridge is more than a job. It’s a chance to help bring people’s dreams to life while building a good life of his own.
Troy
Kevin
Kevin was born and raised in Kitchener, Ontario, where he grew up surrounded by nature, summers in the Muskokas, and years in the Scouts Canada program. Those early outdoor adventures sparked a lifelong love of exploration that eventually led him west. After two incredible years traveling across the country in his van, Lucinda, Kevin and his fiancée put down roots in British Columbia. He got his start in carpentry through his family’s business, a three-generation company built on integrity, quality, and teamwork. Values he’s carried into every project since. When he discovered Elk Ridge, he was immediately drawn to the craftsmanship and creativity of the builds. Today, he’s proud to be part of a team that shares his dedication to doing things right and never stops learning. Kevin brings a positive mindset, steady skill, and genuine enthusiasm to every job site. Outside of work, he’s passionate about hunting, fishing, and prospecting. Even finding enough gold with his fiancée to make their own wedding rings. They now spend their time exploring, metal detecting, and adventuring with their husky, Maya, and their daughter. For Kevin, life is all about embracing the wild ride and finding joy in every moment.
